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Hop Hop Half & 5K: Event Overview

The Hop Hop Half & 5K


Primary beneficiary
Fanconi Anemia Research Fund

Date Established

Date of Event
March 26th, 2016

Half marathon is chip timed and USATF certified

Courses & Distances
There is a half marathon (13.1 miles) and a 5K (3.12 miles)
Both courses start on NE 33rd Ave. and take participants out and back on the scenic Marine Drive pedestrian path.

Participation numbers

  • 2015 had 1500 registered participants.
  • 2016 is estimated to have 1,700 participants.

Demographics & Statistics

  • Average event ratio of females to male: 69% to 31%
  • 60% of participants are between age 25 to 44, the average age is 35
  • 100% will be new to the Hop Hop Half  2013 and an average of 72% are new to our events each year.
  • 10 states are estimated to be represented the first year with up to 30 projected in coming years.
  • Median household income of a marathon runner $80,000
  • 79% of runners have a bachelor’s degree
  • 98.3% of runners use the internet to find endurance sports-related information
  • 13.3% spend between $2,000 and $4,999 annually on endurance sports-related travel
  • 26.6% will travel more than 100 miles to participate in a half or full marathon
  • $2,106 is the average annual amount spent on endurance related products per athlete

2015 Email/Social media/Web Estimates
Average email open rate for pre and post event communication: 87%
Average email exposure via general newsletter database: 22,000 runners and walkers.
Average open rate for general newsletter: 30%
Estimated local Economic Impact
50 hotel rooms for every 1,000 participants is expected to be booked. Each out-0f-area participant is estimated to spend close to $1,000 during their stay.

Sources for some statistical information: 2010 Competitor Magazine Readership Study, July 2010 (Attlesey Consulting; MRI Doublebase 2009).


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